Dominant types and strategies of discontent network management in the regions of the Russian Federation: experience of social graph analysis
EDN: AGPXZO DOI: 10.22394/2071-2367-2022-17-4-15-30
Keywords:
social media, internet communication, discontent networks, digital network management strategies, social graph, social connection structure, user activity, cluster analysisAbstract
The purpose of the article is to determine the dominant management strategies of regional digital communities that promote local contexts of social discontent and have the most dense connections between participants, as well as intensive user activity around these contexts.
The presented methodology also makes it possible to identify online groups with a high potential for social mobilization. The possibilities of combining cluster analysis of regions by a set of socio-economic indicators and analysis of the structure of social interactions in the digital space, the density of connections within online communities reflecting regional contexts of social discontent are shown.
The paper presents the results of the analysis and generalization of the dominant strategies for managing relevant discontent networks, the revealed relationships between the structural characteristics of digital communities and the mobilization potential of networks.
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