The impact of the latest economic shocks on retail segment of the Russian financial market
EDN: BPWEQG DOI: 10.22394/2071-2367-2022-17-6-190-210
Keywords:
financial market, securities, retail investor, economic shock, investment behavior, pandemic 2020Abstract
The purpose of the the study is to analyze the specifics of the manifestation of eco- nomic shocks in 2020 and 2022 and assess their impact on the state of the retail segment of the Russian financial market. The authors justify the need to clarify the significant factors influencing the financial behavior of retail investors, the level and direction of activity of individuals. Re- search methodology: based on the analysis of statistical data, the investment potential of na- tional households is analyzed from the stand- point of their income, volumes and structure of expenses.
As a result, the authors identified the criteria specific features of economic shocks and their impact on the investment behavior of the popu- lation. The conditions that contribute to the transformation of the behavior of retail inves- tors in the context of economic shocks are deter- mined. The trend of investment preferences of Russian households in the context of the COVID- 19 pandemic and anti-Russian sanctions is stud- ied and systematized. An assessment of changes in the investment preferences of Russians from insured bank deposits to stock market instru- ments is given, and the reasons for the increase in the macro- and microeconomic risks of this trend for investors and the national economy are established. The attitude of the population to financial risks during the period of global shocks is specified, the change in trends in its consumer and investment preferences is determined. The necessity of improving the mechanisms for man- aging the retail segment of the country's finan- cial market is substantiated.
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