Potential for promotion of sausage products to foreign market
EDN: DFHQFD DOI: 10.22394/2071-2367-2022-17-6-158-171
Keywords:
promotion, sausage products, market of sausage products, export, import, Asian-Pacific regionAbstract
Providing the population with meat products is one of the strategic tasks in the field of implementing the doctrine of the country's food security. The purpose of the ar- ticle is to present the main results of the study of the Russian and foreign markets for sausage products, the potential of Russia's export op- portunities. Research methods: a set of general scientific approaches was used - complex and systemic, methods of comparison, graphical and tabular presentation of data. The results of the analysis of the domestic and international markets for sausage products allow us to con- clude that Russia has the potential to increase the export of sausage products to international markets. It is noted that the Chinese market is the most promising for the promotion of sau- sage.
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