Digital transformation of the communications system

EDN: FNAJCZ DOI: 10.22394/2071-2367-2022-17-2-71-87

Authors

  • Pronyaeva L. I. Central Russian Institute of Management – a branch of the Russian Presidential Academy of National Economy and Public Administration
  • Pavlova A. V. Central Russian Institute of Management – a branch of the Russian Presidential Academy of National Economy and Public Administration

Keywords:

cluster, management communications, digital tools, virtual interaction environment, management efficiency

Abstract

The formation of digital communications system is becoming one of the main factors in the development of a cluster association, ensuring consistency with constant interaction. The purpose of the study is to develop a virtual model of the communication system in a cluster, taking into account its complex organizational structure and functioning features, and contributing to an increase in the efficiency of cooperation and rationalization of managerial impact. Research methodology - analysis of the accumulated scientific results in terms of substantiating the benefits of information and communication interaction for cluster members and developing approaches to create modern digital communications system in it; assessment of the problems of information support for management in clusters based on the method of questioning the management structures of clusters in Russia. Аnalysis of the existing communica-tion system in clusters and assessment of the degree of use of digital tools in the organization of cluster interaction. As a result, an author's model for building digital communi-cations system in a cluster based on an information platform is proposed that allows online interaction between cluster members and management of the development of a cluster association at all stages of its life cycle. The allocation of the combined type of digital management communications in the cluster is substantiated, its characteristics are presented with the allocation of blocks of interaction and their results obtained through the use of modern digital tools. The practical implementation of the proposed recommendations on the formation of digital communications system ensures the continuity and consistency of interaction at various stages of cluster development and increases the efficiency of the management system in it.

Author Biographies

Pronyaeva L. I., Central Russian Institute of Management – a branch of the Russian Presidential Academy of National Economy and Public Administration

Doctor of Economic Sciences, Professor, Head of the Department of Economics and Economic Security

Pavlova A. V., Central Russian Institute of Management – a branch of the Russian Presidential Academy of National Economy and Public Administration

Candidate of Economic Sciences, Associate Professor, Department of Economics and Economic Security

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Том 17 выпуск 2 2022

Published

2022-04-30

How to Cite

Pronyaeva Л. И., & Pavlova А. В. (2022). Digital transformation of the communications system : EDN: FNAJCZ DOI: 10.22394/2071-2367-2022-17-2-71-87. Central Russian Journal of Social Sciences, 17(2), 71–87. Retrieved from https://orelvestnik.ru/index.php/srvon/article/view/197

Issue

Section

Экономика и управление